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Among the many things in life that divide us, this is about the one thing that conjoins us—food, and it’s sublime power to bring us together. Not just any food, but food made with butter can evoke the memories of our most cherished meals and the people we shared them with. In a pitch-winning idea turned global brand campaign, we celebrated food made with butter as the building block of life.
The films shot by Jaron Albertin are designed to mimic real memories–each nonlinear, hyper-focused and blending stills and motion to create a puzzle of fragmented moments that fit together to create a recovered image.
