GROUP
CREATIVE
DIRECTOR
At W+K, Lauren leads a group of multidisciplinary creatives for Old Spice, DoorDash and Netflix globally. She joins from Spotify, where she was the Global Group Creative Director leading North America. In 2023, she creatively led Spotify Wrapped and the campaign to announce Taylor Swift as the Artist of the Year. This work was so popular amongst fans that they may or may not have crashed Spotify’s website and turned the creative into illegal merch for sale online. It also helped Spotify secure a position as finalist for Brandside Agency of the Year at the One Show. Despite this, she still can’t get a ticket to the Spotify party in Cannes.
Previously, she was a Creative Director for Apple at Media Arts Lab and led teams on AirPods, Apple TV and Mac. In 2022, her holiday campaign for AirPods received the One Show’s Best of Discipline in Film Craft and is now part of the MoMA’s permanent collection for Best Visual Style.
Prior to that, she was a Creative Director at Droga5, where she made celebrated work for HBO, The New York Times, Meta, Airbnb, and Equinox. Her Super Bowl spot for HBO’s Game of Thrones was named by Adweek in the 5 Super Bowl Commercials that Changed Everything, The 25 Best Super Bowl Ads in the Past 25 Years and #1 Ad of the Year. In 2020, she was named Ad Age’s Creative of the Year. She was also chosen for the Cannes “See it Be it” program, The One Club and the 3% Conference’s Next Creative Leaders and Business Insider's Most Creative People Under 30.
Lauren is a lifelong book worm and a fan of dark humor satire, Ancient Greece, scathing food critics, Swiss psychology, true crime and Simpsons jokes. She loves difficult movies, impractical fashion and important problems. All of it influences the way she sees the world and her creativity. She has a husband who was from Portugal - before it was cool. And a Calico cat with twenty-one toes.
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ONE SHOW
D&AD
CANNES
WEBBYS
CLIOS
AWARDS AND ACCOLADES
One Show
“Next Creative Leader” Winner - One Club and 3% Conference - 2021
Best of Discipline - Moving Image Craft - Apple “Share the Joy”
Brand-Side Agency of the Year - Finalist - Spotify In-House New York - 2024
Gold - Brand-Side Craft - Art Direction - Spotify “Wrapped Or It Didn’t Happen”
Gold - Moving Image Craft and Production - Visual Effects - Apple “Share the Joy”
Gold - Creative Effectiveness - HBO “#ForTheThrone”
Gold - Co-Promotions - HBO “#ForTheThrone”
Gold - Branded Entertainment - HBO “The Joust”
Gold - Events and Experiential - HBO “Bleed #ForTheThrone”
Gold - Under 100k Budget - NYT “The Long Fight”
Silver - Brand-Side: Creative Use of Data - Spotify “Wrapped Or It Didn’t Happen”
Silver - Creative Effectiveness - Entertainment - Spotify “10 Years of Wrapped”
Silver - Television Short Form - NYT “The Long Fight”
Silver - Integrated Branding - HBO “#ForTheThrone”
Silver - Online Film Short Form - NYT “The Long Fight”
Silver - Creative Effectiveness - HBO “Bleed #ForTheThrone”
Silver - Experiential Brand Installations - HBO “Bleed #ForTheThrone”
Silver - Experiential Live Events - HBO “Bleed #ForTheThrone”
Silver - Integrated PR Campaign - HBO “#ForTheThrone”
Bronze - Brand-Side: Out of Home - Spotify “Wrapped Or It Didn’t Happen”
Bronze - Innovation Branded Entertainment - HBO “#ForTheThrone”
Bronze - Moving Image Craft and Production - Direction - Apple “Share the Joy”
Merit - Social Media: Active Engagement / Call to Action - Spotify “Taylor Swift Puzzle”
Merit - Brand-Side: Innovation - Use of Media - Spotify “Taylor Swift Puzzle”
Merit - Brand-Side: Integrated / Omnichannel - Spotify “Wrapped Or It Didn’t Happen”
Merit - Film - Television and Video 31- 60 seconds - Apple “Share the Joy”
Merit - Film - Cinema Advertising - Apple “Share the Joy”
Merit - Print - Corona “Let’s Get Familiar”
Merit - PR - HBO “Bleed #ForTheThrone”
Merit - Community Building - HBO “Bleed #ForTheThrone”
Merit - Brand Installations - HBO “Bleed #ForTheThrone”
Merit - Immersive Spaces - HBO “Bleed #ForTheThrone”
Merit - Innovation in Integrated Branding - HBO “#ForTheThrone”
Merit - Craft / Sound Design - NYT “The Long Fight”
Merit - Active Engagement - HBO “Quest #ForTheThrone”
Merit - Film - innovation in lockdown - Sing Street “Grounded”
Merit - Music and sound craft - Innovation in lockdown - Sing Street “Grounded”
Shortlist - Brand-Side: Craft - Art Direction - Spotify “Wrapped Or It Didn’t Happen”
Shortlist - Integrated: Integrated / Omnichannel Campaign- Spotify “Taylor Swift Puzzle”
Shortlist - Branded Entertainment- Art Direction- Spotify “Taylor Swift Puzzle”
Shortlist - Social Media: Craft - Use of Visuals- Spotify “Taylor Swift Puzzle”
Shortlist - Brand-Side : Out of Home- Spotify “Taylor Swift Puzzle”
Shortlist - Branded Entertainment: Innovation - Use of Media - Spotify “Taylor Swift Puzzle”
Shortlist -Out of Home : Innovation - Use of Media- Spotify “Taylor Swift Puzzle”
Shortlist - Film - Online Video - Over 60 seconds - Apple “Share the Joy”
Shortlist - Moving Image Craft - Direction - NYT “The Long Fight”
Shortlist - Cultural Driver - HBO “#ForTheThrone”
Shortlist - Community Building - HBO “#ForTheThrone”
Shortlist - Integrated Branding Campaign - “#ForTheThrone”
Shortlist - Events and Stunts - HBO “Bleed #ForTheThrone”
Shortlist - Branded Content - HBO “Bleed #ForTheThrone”
Shortlist - PR - HBO “Quest #ForTheThrone”
Shortlist - Branded Entertainment - HBO “Quest #ForTheThrone”
Shortlist - Direct - HP “Sound Wars”
Shortlist - Guerrilla Stunt - Potential Energy Coalition “Donate :60”
Shortlist - Branded Entertainment - Experiential Livestream - Sing Street “Grounded”
Shortlist - Branded Entertainment - Full length video - Sing Street “Grounded”
Shortlist - Creative effectiveness - Non profit charity - Sing Street “Grounded”
Shortlist - Digital craft - Innovation in lockdown - Sing Street “Grounded”
Shortlist - Experiential and immersive - Events live stream - Sing Street “Grounded”
Shortlist - Experiential and immersive - Innovation in lockdown - Sing Street “Grounded”
Shortlist - Social media - innovation in lockdown - Sing Street “Grounded”
Shortlist - Social media live stream - Sing Street “Grounded”
Shortlist - Design - Craft – Art Direction - Whoop “Know Yourself”
Shortlist - Design -Typography – Dynamic / In Motion - Whoop “Know Yourself”
Shortlist - Mixing - Sound craft - Whoop “Know Yourself”
Shortlist - Creative effectiveness – Brand - Facebook “More Questions, More Answers”
Shortlist - Integrated - Craft Art direction - Facebook “More Questions, More Answers”
Shortlist - Integrated - Craft integrated - Facebook “More Questions, More Answers”
Shortlist - Music / sound craft - Sound design - Facebook “More Questions, More Answers”
D&AD
Graphite Pencil - TV Commercial - NYT “The Long Fight”
Graphite Pencil - Art Direction / Film - NYT “The Long Fight”
Graphite Pencil - Media / Events - HBO “Bleed #ForTheThrone”
Wood Pencil - Graphic Design / Data Visualization- Spotify ”10 Years of Wrapped”
Wood Pencil - Film Craft - VFX - Compositing - Apple “Share the Joy”
Wood Pencil - Film Craft - VFX - CGI - Apple “Share the Joy”
Wood Pencil - Film Craft - Sound Design & Use of Music - Apple “Share the Joy”
Wood Pencil - Media / Collaboration - HBO “#ForTheThrone”
Wood Pencil - Entertainment / Integrated - HBO “#ForTheThrone”
Wood Pencil - Tactical Film Advertising - NYT “The Long Fight”
Shortlist - Entertainment / User Participation - Spotify “Taylor Swift Puzzle”
Shortlist - Graphic Design - Data Visualization - Spotify “Wrapped or It Didn’t Happen”
Shortlist - Entertainment / Use of Audience - HBO “#ForTheThrone”
Shortlist - Entertainment / Immersive - HBO “Bleed #ForTheThrone”
D&AD Impact
Wood Pencil - Humanitarian Aid - HBO “Bleed #ForTheThrone”
Cannes Lions
“See It Be It” Winner - 2020/2021
Bronze Lion - Film Craft - Post Production - Visual Effects - Apple “Share the Joy”
Bronze Lion - Film Craft - Sound Design - NYT “The Long Fight”
Bronze Lion - Film Craft - Breakthrough on a Budget - NYT “The Long Fight”
Bronze Lion - Creative Effectiveness - Sustained Success - Spotify - Wrapped
Titanium Lion Shortlist - HBO “#ForTheThrone”
Shortlist - Film Craft - Production - Direction - Apple “Share the Joy”
Shortlist - Film Craft - Production - Cinematography - Apple “Share the Joy”
Shortlist - Film Craft - Production - Production Design/Art Direction - Apple “Share the Joy”
Shortlist - Film Innovation- HBO “The Joust”
Shortlist - Film Culture and Context - HBO “The Joust”
Shortlist - Creative Strategy - HBO “#ForTheThrone”
Shortlist - Brand Experience - HBO “Bleed #ForTheThrone”
Shortlist - Branded Activation - HBO “Bleed #ForTheThrone”
Shortlist - Corporate Purpose & Responsibility - NYT “The Long Fight”
Shortlist - Direct - Sprint “Worlds Loudest Call Center”
Webbys
Webby Award - Data Visualization - Spotify “10 Years of Wrapped”
Webby Award - Best User Experience - Spotify “10 Years of Wrapped”
Webby Award - Advertising - Craft - Best Music Supervision - Apple “Share the Joy”
Webby Award - Branded Entertainment - HBO “#ForTheThrone”
Webby Award - People’s Voice - Social Media Campaign - HBO “Quest #ForTheThrone”
Honoree - Video Longform - Facebook “More Questions, More Answers”
Honoree - Best Art Direction - Facebook “More Questions, More Answers”
Honoree - Live Experiences - Broadway “Sing Street Grounded”
Honoree - Events - Broadway “Sing Street Grounded”
Honoree - 360 Branded Video - HBO “Quest #ForTheThrone”
Honoree - Branded Content - HBO “The Joust”
Honoree - Public Service - Potential Energy Coalition “Donate :60”
Honoree - Best Social Community Building - Potential Energy Coalition “Donate :60”
Nominee - Best Community Engagement - Spotify “10 Years of Wrapped”
Nominee - Video - Performance and Craft - Art Direction - Apple “Share the Joy”
Nominee - Branded Entertainment Viral - HBO “The Joust”
Nominee - Integrated Campaign - HBO “#ForTheThrone”
Nominee - PR Best Launch - HBO “#ForTheThrone”
Nominee - Experience Marketing - HBO “Quest #ForTheThrone”
Nominee - Games - Public Service and Social Impact - Dustin Yellin “Procession”
Feature Story - How They Made It - HBO “The Joust”
Ciclope
Silver - Post- Production - VFX - Apple “Share the Joy”
Silver - Sound & Music - Licensed Music - Apple “Share the Joy”
Shortlist - Production - Cinematography - Apple “Share the Joy”
Shortlist - Production - Direction - Apple - Apple “Share the Joy”
Shortlist - Production - Production Design - Apple “Share the Joy”
Clios
”Super Clio” Winner - 2019
Gold - Partnerships - HBO “The Joust”
Silver - Partnerships - HBO “#ForTheThrone”
Silver - Branded Entertainment - HBO “Bleed #ForTheThrone”
Bronze - Visual Effects - Apple “Share the Joy”
Bronze - Innovation - HBO “#ForTheThrone”
Bronze - Integrated - HBO “#ForTheThrone”
Shortlist - Partnerships - HBO “Bleed #ForTheThrone”
Shortlist - Direct - HP “Sound Wars”
Clios Entertainment
Grand Prix - Partnerships - HBO “The Joust”
Grand Prix - Integrated - HBO “#ForTheThrone”
Grand Prix - Social Good - HBO “Bleed #ForTheThrone”
Gold - Integrated - HBO “#ForTheThrone”
Gold - Partnerships - HBO “Bleed #ForTheThrone”
Gold - Experiential - HBO “Quest #ForTheThrone”
Silver - Experiential - HBO “Create #ForTheThrone”
Bronze - Branded Entertainment - HBO “Create #ForTheThrone”
Clios Music
Gold - Film - Sonos “You’re Better Than This“
Gold - Integrated - Sonos “You’re Better Than This“
AICP MoMA Permanent Collection
Winner - Visual Style - Apple “Share the Joy”
Shortlist - Advertising Excellence - Apple “Share the Joy”
Shortlist - Concept - Apple “Share the Joy”
Shortlist - Direction - Apple “Share the Joy”
Shortlist - Editorial - Apple “Share the Joy”
Shortlist - Performance - Apple “Share the Joy”
Shortlist - Production - Apple “Share the Joy”
Shortlist - Visual Effects - Apple “Share the Joy”Shortlist -More Questions, More Answers - Production
AICP
Shortlist - CGI - Apple “Share the Joy”Shortlist -More Questions, More Answers - Mix
Shortlist -WHOOP, Know Yourself - Title Design and Animation
Shortlist -WHOOP, Know Yourself - Dialogue Driven and Spoken Word
Art Director's Club
Gold Cube - Craft in Motion / Film - Visual Effects - Apple “Share the Joy”
Gold Cube - Craft in Motion / Film - Editing - Apple “Share the Joy”Bronze Cube - Potential Energy Coalition “Donate :60”
The Effies
Silver - Live Brand Experience - HBO “Bleed #ForTheThrone”
Finalist - Social Good - HBO “Bleed #ForTheThrone”
Finalist - Sprint “World’s Loudest Call Center“
Finalist - Sonos “You’re Better Than This“
Shark Awards
Silver - Film Craft - Best Editing - Apple “Share the Joy”
Shot Awards
Best of November 2022 - Apple “Share the Joy”
Gold - Visual Effects - Apple “Share the Joy”
Silver - Direction - Apple “Share the Joy”
Silver - Editing - Apple “Share the Joy”
Shortlist - Cinematography - Apple “Share the Joy”
Shortlist - Concept - Apple “Share the Joy”
Shortlist - Styling - Apple “Share the Joy”
Shortlist - Casting - Apple “Share the Joy”
Shortlist - Use of Music - Apple “Share the Joy”
Shortlist - Direction - Facebook “More Questions, More Answers”
Shortlist - Charity- Broadway “Sing Street Grounded”
Directors Guild of America
Finalist - Outstanding Directorial Achievement in Commercials - Apple “Share the Joy”
AdAge
Creative of the Year” -AdAge A-List - 2020
“The Future of Creativity” Panel Member - 2020
Content Marketing of the Year - HBO "For The Throne"
20 Strongest Brand Ideas of 2019 - HBO “The Joust”
Best Super Bowl Ad 2019 - HBO “The Joust”
Creativity Pick of the Day - Apple “Share the Joy”
Creativity Pick of the Day - Airbnb “Made Possible by Hosts'“
Creativity Pick of the Day - HBO “The Joust”
Creativity Pick of the Day - HBO “Bleed #ForTheThrone”
Creativity Pick of the Day - HBO “#ForTheThrone”
Creativity Pick of the Day - NYT “The Long Fight”
Creativity Pick of the Day - Facebook “More Questions, More Answers”
Creativity Pick of the Day - Broadway “Sing Street Grounded”
Creativity Pick of the Day - Equinox “Make Yourself A Gift to the World”
Creativity Pick of the Day - Sonos “You’re Better Than This”
Agency of the Decade - Droga5 - 2010-2020
Agency of the Year - Droga5 - 2021
Adweek
5 Super Bowl Ads that Changed Everything
The 25 Best Super Bowl Ads of the Past 25 Years
“Yea, That’s Probably An Ad” Podcast Interview - 2021“Yea, That’s Probably An Ad” Podcast Interview - 2019
#1 Ad of 2019 - HBO “The Joust”
Best Super Bowl Ad of 2019 - HBO “The Joust”
Media Plan of the Year - Cause Marketing - HBO #Bleed For The Throne
Media Plan of the Year - Best Use of Social - Broadway’s Sing Street
Experiential Awards 2019 - Best Cause-Related Experiential Activation
Experiential Awards 2019 - Best Community-Focused Experiential Activation
Editor’s Pick - HBO “#ForTheThrone”
Agency of the Decade (2010-2020) - Droga5
Young Guns
2018 Jury Member
Shortlist - Direct - Sprint “World’s Loudest Call Center“
Lurzer's Archive
In Book x2 - Personal Project “Join the Uproar”
Business Insider
30 Most Creative People Under 30 - 2015
20 Most Iconic Super Bowl Commercials of All Time - HBO “The Joust”
Contagious Magazine
1 of 25 Most Contagious Ads of 2019 - NYT “The Long Fight”
Forbes
Top 5 Ads of 2016 - Sonos “You’re Better Than This”
Fast Company
Fast Company World's Most Innovative Companies - Droga5
Little Black Bool
A Decade of Creativity 2019 - NYT “The Long Fight”
Twitter
Blitz Award - HBO “The Joust”
Best Ads on TV
Best of TV - HBO “The Joust”
Shoot Online
Top 5 Ads of 2019 - HBO “The Joust”
#1 VFX Ad of 2019 - HBO “The Joust”
Fishbowl
Best Super Bowl Ad of 2019 - HBO “The Joust”
Today
Best Super Bowl Ad of 2019 - HBO “The Joust”
Chicago Tribune
Best Super Bowl Ad of 2019 - HBO “The Joust”
Yahoo
Best Super Bowl Ad of 2019 - HBO “The Joust”