Old Spice x NFL

Old Spice
Client
Wieden + Kennedy
Role
Group Creative Director
Year
2025
Old Spice x NFL

Can you play like a footballman? No. Can you smell like one? Yes. 

Old Spice teamed up with NFL stars to create their exclusive scents in a new NFL collection. Since these players are newly minted Old Spice spokesmen, we brought Isaiah Mustafa off the bench to teach them some manly spokesman-ship.

Directed by Rhys Thomas of Saturday Night Live and Documentary Now! fame, featuring C.J. Stroud, George Kittle, Jared Goff, CeeDee Lamb, and a custom lady mannequin made out of driftwood. 

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