Spoiling 2025

Netflix
Company
Wieden+Kennedy
Role
Group Creative Director
Year
2025
Spoiling 2025

Making room for what's next
by spoiling what came before

Instead of the usual nostalgic recap of the year, we helped Netflix go a different way. Proving that they're so confident about the 2026 slate, that they're willing to do anything to get people caught up. Even if it means spoiling their own shows. This idea lived and died many times. I was part of the team that resurrected it.

The internet liked it?

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