Game of Thrones x Bud Light

HBO
Client
Droga5
Role
ACD
Year
2019
Game of Thrones x Bud Light

Would you die for the throne?

During Game of Thrones' yearlong hiatus, a new challenger to the throne rose to power—the Bud Knight. So, we teamed up with Bud Light and W+K to pull off the public execution of their beloved hero on the world’s biggest stage. After all, “When you play the Game of Thrones, you win or you die.”

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Skull crush, part two

This wasn't a parody of the iconic battle scene between The Mountain and the Viper from Season 4, it was a recreation. Tapping the same director, the same stunt team, the same cast and crew. Even for the horses, this wasn't their first rodeo. We went a step further, including Easter eggs in Cleagane and Martell house sigils to harken back to original show moment.

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Meeting the mountain

Many highlights, including learning The Mountain's daily protein intake. Eight ounces of ribeye, every four hours.

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